Direct Response Copywriter

NB: please note the portfolio submission requirements as explained at the end of the advert

We run a WordPress support and maintenance company that has grown over the last twenty years mostly through direct referrals and word of mouth. Our work is good. Our website does not do it justice, and it does not convert. We want to fix that, starting with the few pages that matter most.

We are looking for a direct response copywriter to rewrite those pages: a landing page for our website rebuild service, then our main Rebuild, Redesign, and agency partner pages. This is project work with a clear, finite scope, not an ongoing content gig and not blog writing.

The work (project-based, remote)

• A price-forward landing page for our Website Rebuild service, built to turn cold ad traffic into a booked call. This is the first deliverable and the one we care about most.
• Three more service pages once the landing page is live: Website Rebuild, Redesign, and our agency partner program.
• Each page is its own project with its own fee. We are not asking for a full site rewrite right now.

You’re a fit if

• You write direct response, not general content. Your pages are built to make someone act, and you think in terms of the reader’s problem, not our feature list.
• You can show conversion results from past work. Before-and-after rates, tracked revenue, lift on a page you wrote. We want numbers, not a vibe.
• You have written for B2B or service businesses. We sell a considered, recurring service to business owners, not an impulse buy.
• You price by the project and can explain why a page is worth what you charge.

You’re probably not a fit if

• Your portfolio is mostly blog posts, SEO content, or brand voice work with no response-driven pages.
• You talk about word counts and keyword density more than conversion and customer psychology.
• You want a long-term content retainer. That may come later, but this is project work first.

How to apply:

Together with your resumè, attach 2 -3 pieces from your portfolio, with a brief description of the results these produced (this should be submitted as a single attachment). Include a sentence or two on the kind of direct response work you do best, as well as us your typical per-page project fee. We read every reply that includes real conversion numbers first.

If your background fits, we will have a short call to talk through the work and your project rates.

Shortlisted applicants will be asked to write the actual Rebuild landing page, which they will be paid for at their normal rate as per a real deliverable. We will then compare the pages to decide on the strongest submission, to continue the remaining work.